AP SWAG

Led the strategic visual redesign of Adolfson & Peterson’s core print communications to strengthen the company’s professional brand presence and support clearer client engagement. After extended use of legacy assets, I re-evaluated the visual system and implemented updated typography, hierarchy, and a refined color strategy that elevated clarity, consistency, and perceived quality across collateral. The redesign improved usability and brand recognition in materials such as signage, informational pieces, and promotional print touchpoints, ensuring each piece communicated both the company’s expertise and commitment to excellence in the construction industry.