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Hourglass Aesthetics is a women-owned medical aesthetics clinic founded in 2023 and based in Denver, Colorado, offering personalized skincare, injectables, and body-contouring treatments aimed at enhancing natural beauty and confidence.
I was commissioned to create the full brand identity and visual system, including logo design and creative direction for both print and digital collateral. This work involved developing a refined aesthetic that reflects the clinic’s commitment to timeless beauty and rejuvenation, while ensuring consistency across marketing assets and client client-facing materials.
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Utilize creativity and visual storytelling to strengthen and differentiate the AP brand. Partner closely with project teams to understand each assignment’s goals, audience, and core message, delivering original visual content that communicates the intended tone in a compelling and cohesive way. Collaborate with the in-house marketing team to produce consistent, high-impact design materials across multiple platforms, including proposals, communications, events, presentations, and branded collateral. Lead photography efforts by planning and capturing images at events, job sites, and company activities, while coordinating with internal and external photographers to maintain visual quality and brand alignment. Oversee branded merchandise by sourcing, designing, and ordering swag that reflects AP’s identity, working directly with vendors to ensure quality, consistency, and timely delivery.
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Established in 2013, Evergreens is a fast-casual made-to-order restaurant concept that provides nutritious, tasty salads, wraps and warm bowls. All through the Pacific Northwest, the company is known for its fresh, uniquely curated recipes with an emphasis on seasonal and locally sourced ingredients.
I was hired as the company’s first in-house graphic designer, working under the director of marketing, partaking in internal communications, brainstorming, and strategizing for a wide range of collateral including brand books, web design, app design, window design, wayfinding, print media, swag, and other various marketing materials. Further responsibilities include designing and developing seasonal campaigns to stimulate the company’s key product launches and implementing templates for email marketing. I worked within the brand standards, ensuring brand identity and quality across all work produced, making sure it was cohesive and consistent. In collaboration with the Marketing Director, I occasionally assisted in photo shoots and the procurement of props and supplemental materials needed.
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The Center for Visual Art (CVA) is the off-campus art gallery of Metropolitan State University of Denver. CVA provides diverse, high-quality art experiences that bring local and international artists, MSU Denver students and the broader community together to advance the global urban dialogue. My responsibilities include planning and sketching design concepts that I present to the communications manager and the director and curator. I help manage the production, distribution, inventory, as well as design digital collateral and print materials including mailers, posters, fliers, zines, pamphlets, vinyl, signage, social media assets, and web and email graphics. I ensure brand integrity in each design project, review work for accuracy and consistently apply high design standards across all projects.
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Alla Rovescia is a subscription box I created and designed for my Production Techniques class. I was inspired to create this brand based off my Italian heritage and my love for skin health. The brand follows the Italian philosophy of glowing from the inside out by what we consume in our diet. That is what Alla Rovescia means in Italian- “inside out”. The main purpose of this box is to aid in both gut and skin health, because a healthy gut means healthy, glowing skin. This is one of my favorite projects because I was granted the freedom of branding my own company. The use of typography and simplicity really speak through this project, as well as the pictorial sub logos.
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Disco Dolls is a handmade zine I created for my Typographic Aesthetics class. For this project, I took somewhat of a creative director approach, implementing a photoshoot, inspired by the photographer, Petra Collins. I thought it was appropriate to include a vest that I hand-made myself because it fits the disco aesthetic so well. This project was a great way to enhance my editorial and production skills by using the resources I had at hand such as printers and binding materials. The iridescent cover fits perfectly with the theme, exposing luminous colors that seem to change when seen from different angles, similar to a disco ball.
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Jacquin Headen, J.D. is a speaker, interior designer, entrepreneur, and experienced negotiator with a passion for bringing out the best in others through professional skills building. She is a graduate of the University of Maryland school of law and a creative entrepreneur who has honed her negotiation skills in the legal world. Interning for Jacquin truly set me up for success. I got to not only brand her new company, but I also had the opportunity to produce collateral such as website material, business cards, and I got the opportunity to design two wordmark tee shirts.
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Created in my Typographic Aesthetics class, Divine Feminine is a decorative, trendy typeface that is meant to elevate creations including poster, web, branding, and illustration design. This extensive process included sketching, tracing in Adobe Illustrator, then finishing up in Glyphs to turn into an Open Type Font. This was an incredible learning process when it comes to typography standards such as what is considered legible and readable, as well as establishing the appropriate kerning and leading. After Divine Feminine went live, I created numerous promotional pieces such as a zine, poster, and stickers. Displayed is the 4x4 inch zine with the full alphabet, numeric digits, and words that depict the images relating to Divine Feminine. The final touch includes iridescent tape along the binding to add a play of dazzling colors.