BRANDING & IDENTITY / CREATIVE DIRECTION / PRINT

BRANDING & IDENTITY

The logo features a sleek, minimalist hourglass outline with graceful curves that highlight natural body contours. It captures femininity and the classic hourglass shape associated with beauty and proportion.

Beyond body contouring, the hourglass also symbolizes time—reflecting youthfulness, rejuvenation, and the idea of slowing or reversing the effects of aging in a medical aesthetics context.