BRANDING / IDENTITY / CREATIVE DIRECTION / PRINT

The logo features a sleek, minimalist outline of an hourglass figure, using graceful curves to emphasize the natural contours of the body. The design is highly stylized, capturing the essence of femininity and the idealized hourglass shape, which is often associated with beauty and proportion.

To convey the broader scope of the business, including face treatments and the concept of "turning back time," one could interpret the hourglass shape not just as a symbol of body contouring but also as a metaphor for youthfulness and rejuvenation. The hourglass is a timeless symbol of time itself, and in the context of a medical aesthetics business, it can represent the idea of reversing or slowing the effects of aging.