
Make it stand out.

The logo represents Jaquin’s company in a unique way. I utilized the organic shape and turned it in different directions to relay the story that everyone has the same goal of becoming an entrepreneur but has their own unique story and way of achieving that goal. Pairing the shapes with the serif word mark gives the logo a simplistic yet conceptual appeal.

The business cards are a perfect example of one of the ways the logo is utilized. Sticking with a more simple design focuses on the essentials of the business. A minimalist design can be elegant and professional while enhancing the brand.

The sub logo is to be utilized as a simple and effective way of representing the brand on a website, mobile application, and email signature. Still incorporating the same elements such as color palette, typeface, and organic shapes as the main logo, the door represents opening the door to success. To the right is an example of employing both the main logo and sub logo. The sub logo is placed in the tab bar.


I participated in a small portion of the new website design. Below are the icons represent somewhat of a place-maker for the different topics of empowerment through education. Visit the website at JacquinHeaden.com

On the Creative Entrepreneur tee shirt, the word Creative is a typeface that I designed myself. As part of my creative process I typically start a project by looking for inspiration in digital design and in random objects, people, and places. I created this design in particular from nail art I saw on someone’s fingers. That is why call this work-in-progress typeface Polish.