EVERGREENS X MAKE-A-WISH CAMPAIGN

For the summer of 2024, Evergreens teamed up with Make-A-Wish Alaska & Washington and Make-A-Wish Oregon to bring joy and hope to local children with critical illnesses. For every item purchased from Evergreens’ lemon-themed menu (including seasonal lemonade), $1 was donated to the foundation.

I designed various elements for the Make-A-Wish lemon-themed campaign, including packaging, apparel, menu boards, and both print and digital materials. The campaign prominently featured yellow as the primary branding color to reflect the lemon theme, with accents of Evergreens’ core colors—dark green and dark brown—as well as Make-A-Wish’s signature blue.

A monochromatic yellow lemon icon, echoing one of Evergreens’ primary logos and the Such A Teas beverage label, was used throughout the materials. Many of these items were distributed to influencers and featured across social media platforms. All photography shown in the designs was taken by Brooke Fitts, and copy for print, digital, and social media was provided by the marketing team.

Photos of the campaign designs in real time are shown below.