PACKAGE DESIGN

For Evergreens’ first beverage line, I developed a cohesive suite of packaging graphics that balance simplicity with visual impact. By leaning into a “less is more” approach, I used bold color and clean typography to highlight flavor profiles against Evergreens’ darkest green brand tone. I designed beverage labels, EG to-go bags, wrap paper, and cookie labels that not only communicate each product’s identity but also harmonize with the brand’s visual language. Each flavor icon reflects both the taste and a variation of one of Evergreens’ primary logos, reinforcing brand recognition. For the Make-A-Wish x Evergreens collaboration, I adapted these elements with campaign-specific colors while maintaining brand continuity throughout the packaging system.